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Think 'Above The Fold' When Addressing Web Design By Gabriel Goldenberg I recently visited two sites that I really liked, but only one of them designed their header space efficiently, such that they maximized the utility of the space above the fold. For those who don't know, the space above the fold gets the most visual attention from visitors since it is by definition the space visible without scrolling. While screen sizes vary, a site's header is above the fold in 99% of the cases. One site was my friend Keri Morgret's model battleship parts site, Strike Models. As you can tell, the site is based on the Thesis WP theme and they've got a huge header area focused on branding. Continue Reading

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