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June 07, 2010
Creating Well Designed Ads In A Computer-Driven World
By Pat McCarthy
In the Washington Post over the weekend Frederic Filloux asks "Why is digital advertising so lousy?".

That's a loaded question of a headline firmly entrenched with Frederic's opinion leading us down the path of lousiness. That being said, I don't know that anyone can argue that digital advertising is at the place where it needs to be in order to deserve the large shift of advertising spend that will eventually move online from offline. But is it lousy? Does it deserve the tongue lashing Frederic gives it? As a whole, it does not, but of course there are portions of it which do. The same could be said for television and print magazine. Are we to believe that all TV and print ads are high quality and perfect?

Not only that, some of Frederic's arguments don't make any sense so let's take those head on:

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